The agave plant has been growing in the karoo desert for a century and half. Originally it was planted as cattle-kraal fences. These plants grew big and tall enough to be quite the formidable fence post.
But we have to jump back to central America for this origins story. Pulque was being made, effectively made like wine, the indigenous people of central America had been making it for generations. As the Europeans invaded this space, they brought along knowledge of distillation and thirsty people. This resulted in Mezcal - the oldest form of “tequila.
Remember Roy who looked at the plant in the Karoo and thought he could make something of it? Well he did. But he couldn’t call it “tequila”. He could call it what it really is, 100% Agave Spirit. Its truest form. No blending in of cane sugars or dilution.
Because of a few cows that needed a kraal, a virus on the other end of the world (sound familiar?) and a man with a plan, the way for Leonista was paved.